“I love the berry! I use it all the time, its a great way to cut out sugar and still enjoy sweets.”
Nature’s Wild Berry is whole freeze-dried miracle berry halves in a plastic-free tin. One piece makes sour and tart foods taste sweet for twenty to forty minutes. It is shelf stable, it is smaller than a deck of cards, and it is best by March 2035.
Your downside on this item is four tins that keep until 2035. That is about as bounded as a new listing gets.
This product has one real problem. Nobody believes it until they taste it. A shelf tag cannot explain that a berry makes a lemon taste like lemonade, and a shopper who has never heard of it will not spend money to find out.
So the demo is not marketing support bolted onto a listing. It is how the item sells. Somebody tries it at a table, their face changes, and they buy a tin on the way out. That is the entire mechanism, and it is why we would rather be in fewer stores and actually stand in them.
Hank, our founder, runs the first demos himself. After that we train the brokers and demo staff who cover your store so they can run it without us. Three hours, no equipment, no kitchen access, and a tray of citrus.
Small, novel and giftable. It is an impulse item that people pick up because they want to see what happens.
\nIt pairs with the sourest things you already sell. Lemons, limes, grapefruit, rhubarb, green apples.
\nSingle ingredient, whole fruit, clean label. It sits comfortably next to the rest of the set.
\nThe tin is the package. It needs no wrapping and no extra merchandising to look like a present.
\nIt demos well as a holiday or event feature and it does not punish you if the feature runs long.
\nNature’s Wild Berry appeared on Shark Tank in season 14, and the episode still re-airs on CNBC and streams on Hulu and Disney+.
\nThe berry contains miraculin, a protein that binds to the sweet receptors on the tongue. While it is bound, three things happen. Sour registers as sweet. Bitterness is curbed, meaning lessened rather than switched off. And savory food reads richer.
One piece is a serving, which is one berry half. It is held on the tongue for about five seconds to rehydrate, then chewed and worked across the whole tongue for a full thirty seconds. That chewing is what determines how strong the effect is. First timers usually do best with two pieces. The effect lasts twenty to forty minutes and wears off on its own.
| Item | \nTravel Jar, 30 Serving | \n
|---|---|
| Product | \nWhole freeze-dried miracle berry halves (Synsepalum dulcificum). Nothing added. | \n
| Ingredients | \nFreeze-dried miracle berry (Synsepalum dulcificum) | \n
| Net weight | \n3 g | \n
| Serving size | \nOne piece, which is one berry half. First timers do best with two. | \n
| Servings per tin | \nApproximately 30 | \n
| Case pack | \n4 tins | \n
| SRP | \n$27.97 | \n
| Unit UPC | \n868671000237 | \n
| Case GTIN | \n10868671000234 | \n
| Best by | \nMarch 2035. Printed per lot on every tin. | \n
| Storage | \nAmbient. No refrigeration or freezer space required. | \n
| Allergens | \nNone | \n
| Attributes | \nGluten free, vegan, vegetarian, dairy free, soy free, nut free, wheat free, non-GMO | \n
| Packaging | \nPlastic-free resealable tin. The tin is the retail package, not the shipping unit. | \n
Non-GMO Project certificate C-644507-2025. We are not certified organic and we do not claim it.
Three routes, depending on how your store already buys. Your cost and terms are specific to your account, so sign in or ask us and we will send them straight over.
The usual route for an independent. Open a wholesale account, see your pricing and terms, and order a case whenever you want one. No distributor account needed.
If US Foods already delivers to you, the item is listed on US Foods Direct and goes on an order you are placing anyway.
Want a demo booked before you commit, or a first order handled personally? Email us. We answer these ourselves and we answer quickly.
Tell us your store, your neighbourhood and roughly what your foot traffic looks like on a Saturday.
Ask us about a demo when you place a first order. We would rather earn the second case than push the first.
20 to 40 minutes. It fades on its own and nothing needs to be done to reverse it.
Yes. The tin carries a best by date of March 2035, printed per lot. It is freeze-dried and hermetically sealed, which is why the date is so long. Nothing about it needs refrigeration.
One piece, which is one berry half. Hold it on the tongue for about five seconds to rehydrate, then chew it and spread the pulp across your whole tongue for a full thirty seconds before swallowing. That thirty seconds is what determines how strong the effect is. First timers usually do best with two pieces.
Approximately 30, so roughly 120 per case of four.
No. We ship direct. If you already buy through US Foods there is an approved number for that route as well.
None. The only ingredient is whole freeze-dried miracle berry halves.
No. We are not certified organic and we do not claim it. We are Non-GMO Project certified.
Yes, and we would rather. Email us with your store and we will work out a date. Our founder runs the first ones personally.
Email info@natureswildberry.com. A person reads it, not a queue.
Nature’s Wild Berry Inc. · Santa Monica, California