News

The Sound of Silence

The Sound of Silence

After SAS ASMR’s reaction video featuring Nature’s Wild Berry went viral, the company sold out again. Hank reflects on the pressure to stay stocked and shares a juicy cantaloupe flavor...

The Sound of Silence

After SAS ASMR’s reaction video featuring Nature’s Wild Berry went viral, the company sold out again. Hank reflects on the pressure to stay stocked and shares a juicy cantaloupe flavor...

Chumming Without Bait

Chumming Without Bait

Hank recalls applying to Shark Tank too early, driven by fear of missing out. He wraps with a dragon fruit flavor test that turns tropical into candy-sweet. Hidden within is...

Chumming Without Bait

Hank recalls applying to Shark Tank too early, driven by fear of missing out. He wraps with a dragon fruit flavor test that turns tropical into candy-sweet. Hidden within is...

The Too Early Wake-Up Call

The Too Early Wake-Up Call

Hank reflects on Amazon Accelerator’s early valuation of his startup, explains how Walmart became the next marketplace and shares a flavor experiment turning papaya into tropical candy.

The Too Early Wake-Up Call

Hank reflects on Amazon Accelerator’s early valuation of his startup, explains how Walmart became the next marketplace and shares a flavor experiment turning papaya into tropical candy.

Accelerating in the Wrong Direction

Accelerating in the Wrong Direction

When Amazon ended Vendor Express, Hank and Juliano got invited to the Accelerator but the offer wasn’t right. They walked away and share the lesson along with a new flavor...

Accelerating in the Wrong Direction

When Amazon ended Vendor Express, Hank and Juliano got invited to the Accelerator but the offer wasn’t right. They walked away and share the lesson along with a new flavor...

Navigating Amazon Without Any MAP

Navigating Amazon Without Any MAP

Hank shares how Vendor Express seemed like a win until Amazon’s pricing model flipped it on its head. The post blends hard startup lessons with sweet flavor tests and ends...

Navigating Amazon Without Any MAP

Hank shares how Vendor Express seemed like a win until Amazon’s pricing model flipped it on its head. The post blends hard startup lessons with sweet flavor tests and ends...

Humble Pie Ain't So Sweet

Humble Pie Ain't So Sweet

Nature’s Wild Berry thought they beat the hijacker until the hijacker got even. In this post Hank shares how a win turned costly and how the team aimed to correct...

Humble Pie Ain't So Sweet

Nature’s Wild Berry thought they beat the hijacker until the hijacker got even. In this post Hank shares how a win turned costly and how the team aimed to correct...