News

Hijackers Hate Receipts

Hijackers Hate Receipts

Hank battled a rogue seller hijacking their Amazon listing. After failed attempts to catch them, he enlisted a friend to secure proof. Teaming up with Australian growers facing a similar...

Hijackers Hate Receipts

Hank battled a rogue seller hijacking their Amazon listing. After failed attempts to catch them, he enlisted a friend to secure proof. Teaming up with Australian growers facing a similar...

The Swiss Switch

The Swiss Switch

This week’s blog uncovers a case of Amazon hijacking where customers received counterfeit Nature's Wild Berry from a third-party seller pretending to be NWB. Despite trademark protection through Brand Registry,...

The Swiss Switch

This week’s blog uncovers a case of Amazon hijacking where customers received counterfeit Nature's Wild Berry from a third-party seller pretending to be NWB. Despite trademark protection through Brand Registry,...

From Pantry to Pocket

From Pantry to Pocket

Hank describes how the small jar still wasn’t portable enough and pitched a Tic Tac-sized travel jar to Juliano. Despite doubts, it became their top seller. Then a competitor copied...

From Pantry to Pocket

Hank describes how the small jar still wasn’t portable enough and pitched a Tic Tac-sized travel jar to Juliano. Despite doubts, it became their top seller. Then a competitor copied...

Sealing the Deal

Sealing the Deal

When a better lid unexpectedly fit a new BPA-free jar Nature’s Wild Berry leveled up its packaging and introduced a full lineup of airtight small, medium and large jars for...

Sealing the Deal

When a better lid unexpectedly fit a new BPA-free jar Nature’s Wild Berry leveled up its packaging and introduced a full lineup of airtight small, medium and large jars for...

When Less Became Way More

When Less Became Way More

After a celebrity shoutout led to a complete sellout, Hank and Juliano reinvested in inventory and found themselves back on the production line. Customer habits revealed that one berry piece...

When Less Became Way More

After a celebrity shoutout led to a complete sellout, Hank and Juliano reinvested in inventory and found themselves back on the production line. Customer habits revealed that one berry piece...

From One Star to The Star Review

From One Star to The Star Review

After receiving a one-star Amazon review stating “doesn’t work,” Hank realized the best defense was overwhelming proof. That proof came in the form of a surprise celebrity post by Jennifer...

From One Star to The Star Review

After receiving a one-star Amazon review stating “doesn’t work,” Hank realized the best defense was overwhelming proof. That proof came in the form of a surprise celebrity post by Jennifer...