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A Vayner Strategic Shift

A Vayner Strategic Shift

In early 2017, Nature’s Wild Berry was struggling to gain traction in food service. That changed after a pivotal meeting with VaynerMedia’s Chief Creative Officer, Steve Babcock. This post shares...

A Vayner Strategic Shift

In early 2017, Nature’s Wild Berry was struggling to gain traction in food service. That changed after a pivotal meeting with VaynerMedia’s Chief Creative Officer, Steve Babcock. This post shares...

Sweet Talkin’ Door to Door

Sweet Talkin’ Door to Door

This week, Hank hits the streets—literally. With no e-commerce strategy and no sales to show, he and Juliano go door to door pitching their novel miracle berry to every smoothie...

Sweet Talkin’ Door to Door

This week, Hank hits the streets—literally. With no e-commerce strategy and no sales to show, he and Juliano go door to door pitching their novel miracle berry to every smoothie...

Cheap Ain’t Easy

Cheap Ain’t Easy

In this post, Hank shares the painful reality of launching Nature’s Wild Berry—how despite creating a revolutionary product, early sales were nearly nonexistent. What he expected to be a quick...

Cheap Ain’t Easy

In this post, Hank shares the painful reality of launching Nature’s Wild Berry—how despite creating a revolutionary product, early sales were nearly nonexistent. What he expected to be a quick...

Pack It All or Nothing

Pack It All or Nothing

When Hank’s miracle berry product came in too light to register on traditional CPG scales, he and Juliano found a clever fix—switching to pharmaceutical-grade milligram precision. With the hiccup solved,...

Pack It All or Nothing

When Hank’s miracle berry product came in too light to register on traditional CPG scales, he and Juliano found a clever fix—switching to pharmaceutical-grade milligram precision. With the hiccup solved,...

Weighing Our Chances

Weighing Our Chances

In this chapter, Hank shares how Nature’s Wild Berry found its first co-packing partner after a tireless search—only to hit an unexpected hurdle when their product didn’t register on the...

Weighing Our Chances

In this chapter, Hank shares how Nature’s Wild Berry found its first co-packing partner after a tireless search—only to hit an unexpected hurdle when their product didn’t register on the...

Flyin’ Freeze-Dried…Finally

Flyin’ Freeze-Dried…Finally

In “Flyin’ Freeze-Dried…Finally,” Hank Watt recounts the chaos and close calls of launching miracle berry production in Florida. From a ripped shipping box to overheating machines and a ticking clock,...

Flyin’ Freeze-Dried…Finally

In “Flyin’ Freeze-Dried…Finally,” Hank Watt recounts the chaos and close calls of launching miracle berry production in Florida. From a ripped shipping box to overheating machines and a ticking clock,...