Drawing From The Tablet Playbook

Juliano was crafting our WooCommerce site every night from 11 pm to 2am but it didn’t matter because we had no traffic. Not even the occasional visitor to measure a conversion rate. Nobody cared who we were yet but that was no surprise to me. I kept going because I knew our product was better than the tablets (that had been out for over a decade) and they were selling like hotcakes.

Thing is, they were doing it through Amazon and the influencer creator economy, which was exactly the strategy we’d just been told to use. The only thing in our way was us and the belief that Amazon was the enemy and too expensive to work with.

But avoiding Amazon was starting to cost us more than using it. If we didn’t start selling fast, we’d be out of business in months. That’s when I pitched Juliano with a quote he loved from Wayne Dyer: “When you change the way you look at things, the things you look at change.”

The berry changed the way I looked at eating. Freeze-drying changed the way we looked at holding inventory. Could Amazon change how we reached customers? More importantly, what did we have to lose?

We saw tablet resellers charging close to $2 a serving so we figured we’d create a multipack with servings priced under $1 to stand out. I already knew it was a winner because I’d been asking that exact price-point question at the end of every demo.

But knowing and doing are different. At the time, we only had one product: a $5 berry sliced in half. We didn’t need to take more time or lose more money to make a decision. We needed a multipack that could deliver the price people wanted and Amazon to deliver the rest.

Next week I’ll share what came out of us hitting the drawing board and why we discontinued it almost immediately.

Meanwhile, the berry kept surprising me in the best way.

This week’s experiment was inspired by my grandad, who I’m named after. He loved his garden and was especially proud of his fig trees. I remember biting into them with him in the kitchen, both of us savoring the moment.

I’d already tried grapefruits in his honor, so figs were next. I found a few organic ones like he used to grow and brought them home. Delicious as-is, just like I remembered.

Then I tried them again after coating my tongue with Nature's Wild Berry for 30 seconds.

Straight. Up. Candy.

If you love figs and think they can’t taste any better, I’ve got a challenge for you. Try them after the berry and see for yourself. Remember where you heard it first!

Next week I’ll spotlight what happened when I tested the miracle berry on a fruit my grandma loved (hint: sweet and tangy on the inside, furry on the outside).

And as always, your hidden 48 hr 20% off alphanumeric code is hiding in plain sight. Look closely at the text! Did you spot a word that’s formatted oddly? Enter it exactly as shown!

– Hank