Nature's Wild Berry Enters Foodservice Through US Foods Direct

For immediate release

SANTA MONICA, Calif. — August 21, 2026

Nature’s Wild Berry, the freeze-dried miracle berry that went viral online and became a Shark Tank story, has entered foodservice distribution through US Foods Direct.

The brand’s plastic-free Travel Jar is now listed for eligible US Foods customers through US Foods Direct, the distributor’s dropship marketplace. US Foods serves approximately 300,000 customer locations across the United States.

The case of four Travel Jars is US Foods APN 1170767. Operators can search that number inside US Foods Direct or request it through their US Foods representative.

A flavor enhancer that works on the guest, not the plate

Miracle berries contain miraculin, a protein that binds to the sweet receptors on the tongue. While it is bound, sour food registers as sweet. Lemons taste like lemonade. Grapefruit tastes candied. The effect is temporary and wears off on its own.

For an operator, that is an unusual proposition: a single shelf-stable ingredient that changes how food already on the line tastes, with no reformulation, no added sugar and no label change. Early foodservice interest has come from tasting menus and zero-proof bar programs, hotel and catering receptions, and university dining teams using it to get students to try sour fruit and vegetables.

Ten years in

Nature’s Wild Berry has spent a decade building a category that did not previously exist on a distributor truck. The company appeared on Shark Tank in season 14, and the episode continues to re-air on CNBC and stream on Hulu and Disney+. Interest in the berry has been amplified again by creator reaction videos, a format that has repeatedly introduced the product to audiences who had never heard of it.

“We have spent ten years handing people a berry and watching their face change,” said Hank Watt, founder of Nature’s Wild Berry. “What has changed is who is asking for it. Chefs and operators do not want a novelty, they want something that solves a real problem on the menu. Being on US Foods Direct means a kitchen can order it the same way they order everything else, which is the part that was missing.”

The company recently moved its packaging to a plastic-free jar. Jars currently shipping carry a best by date of March 2035, are shelf stable at ambient temperature and contain no allergens.

Availability

Ordering details for US Foods customers are at natureswildberry.com/pages/usfoods.