“I love the berry! I use it all the time, its a great way to cut out sugar and still enjoy sweets.”
Nature’s Wild Berry makes sour taste sweet. One piece, thirty seconds of chewing, and lemon reads like lemonade. After ten years of putting that moment in front of people and a season 14 run on Shark Tank, the berry is listed for eligible US Foods customers through US Foods Direct.
Search the US Foods Approved Product Number (APN) in your US Foods account, or hand it to your US Foods representative. Pricing and availability shown in US Foods are specific to your account.
Four jars to a case. This is the working unit for operators running the berry across multiple services, locations or events.
The berry contains miraculin, a protein that binds to the sweet receptors on the tongue. While it is bound, sour registers as sweet. Lemons taste like lemonade. Grapefruit tastes candied. Vinegar turns into something closer to a sweet glaze. The effect lasts 20 to 40 minutes, it wears off on its own, and nothing is added to the food itself.
For an operator that is unusual: a single ingredient that changes how the food already on your line tastes, without reformulating it, without adding sugar and without a label change. It is a flavor enhancer that works on the guest rather than the plate.
“Turn a lemon into lemonade without a gram of added sugar.”
The short version of why it ends up on a menuTasting courses, dessert programs and zero-proof cocktail menus built around the flip from sour to sweet.
An interactive opener for receptions and banquets that needs no equipment and no kitchen time.
Dining hall demos and pop-ups that get people to try sour fruit and vegetables they would otherwise walk past.
Dining hall demos and nutrition programming that get students to try sour fruit and vegetables.
Flavor-tripping tastings that run off one shelf-stable jar and a tray of citrus.
A high-curiosity impulse item near the register, already recognized from national television.
| Product | Whole freeze-dried miracle berry halves (Synsepalum dulcificum). Nothing added. |
|---|---|
| Serving size | One piece, which is one berry half. First timers usually do best with two. |
| Servings per jar | Approximately 30, so approximately 120 per case |
| Effect duration | 20 to 40 minutes, then it fades on its own |
| Best by | March 2035 |
| Storage | Ambient. No refrigeration or freezer space required. |
| Allergens | None |
| Attributes | Gluten free, preservative free, non-GMO, vegan |
| Packaging | Plastic-free jar |
| Ordering channel | US Foods Direct |
Enter 1170767 in US Foods Direct, or give the number to your representative.
US Foods shows the pricing and availability that apply to your specific customer account.
Order through US Foods Direct or ask your US Foods representative to add it for you.
The case of four Travel Jars is US Foods APN 1170767.
One piece per guest, which is one berry half. Hold it on the tongue for about five seconds to rehydrate, then chew it and spread the pulp across your whole tongue for a full thirty seconds before swallowing. That thirty seconds of chewing is what determines how strong the effect is. First timers usually do best with two pieces.
20 to 40 minutes. It fades on its own and nothing needs to be done to reverse it.
No. The berry changes how sour registers on the tongue. The food itself is unchanged, so there is no added sugar and no reformulation.
No. The jars are shelf stable at ambient temperature, which is why they suit operators with no spare cold storage.
Jars currently shipping carry a best by date of March 2035.
None.
Yes. Email info@natureswildberry.com, mention US Foods and the kind of operation you run, and we will help you set up a trial.
The case of four Travel Jars is the item approved on US Foods Direct. If a different format would work better for your operation, tell us and we will factor it into what we bring forward next.
Email info@natureswildberry.com and mention US Foods. We answer these ourselves.
Nature’s Wild Berry Inc. · Santa Monica, California · Ten years of making sour taste sweet