From Pantry to Pocket

Even though the small jar finally felt right, I still couldn’t shake the feeling that something was missing. The small jar was great for home use, but I wanted something even more portable. Something that could go with you to dinner, parties, even on a flight. Something Tic Tac sized that felt like it belonged in your pocket or purse. One serving at a time, but always ready when you needed it.

So I floated the idea of a travel jar to Juliano. He thought it was a terrible idea.

But the price per serving lined up with our other formats and made sense on paper. So I pushed forward.

Despite the skepticism, the travel jar quickly became our best seller.

We were flying high… until we noticed something off.

Orders started going sideways. Some customers were getting a version that wasn’t ours. Their product looked like ours. Their label design copied ours. But when the orders came through, it wasn’t Nature’s Wild Berry in the box.

What we uncovered next was something no original founder wants to see. 

And I’ll walk you through how it happened next week.

Now for this week’s flavor experiment…

Here in California, summer’s still going strong. As August ramps up, I’ve been reaching for cold, easy refreshers. My current favorite? A bag of organic frozen raspberries from Trader Joe’s — under 3bucks — blended with nothing but water.

Normally, it tastes like a tangy slushy everyone’s tried before. Not bad, but not memorable.

But coat your tongue with a miracle berry first?

That’s when it transforms into the sweetest best-tasting raspberry smoothie you’ve ever had. It tastes like a gourmet candy slushie made with zero added sugar and nothing artificial. Just fruit, water and magic. The berry flips the tartness into a bold clean sweetness that hits just right on a hot summer day.

If you haven’t tried Nature’s Wild Berry yet and you like saving money and want to experience it with raspberries, you’re in luck. Look closely at this post for a hidden 48 hour 20 percent off alphanumeric discount code. Did you spot a word that’s formatted oddly? Enter it exactly as shown.

– Hank