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The Five Star One Star Lesson

The Five Star One Star Lesson

Hank reflects on a pivotal moment in the Nature’s Wild Berry journey, receiving their first one-star Amazon review. The comment, “Doesn’t work,” became a turning point, prompting Hank to focus...

The Five Star One Star Lesson

Hank reflects on a pivotal moment in the Nature’s Wild Berry journey, receiving their first one-star Amazon review. The comment, “Doesn’t work,” became a turning point, prompting Hank to focus...

The Small Jar With a Big Legacy

The Small Jar With a Big Legacy

In this entry, Hank shares how a single Amazon product, the 60-serving “small jar”, helped Nature’s Wild Berry survive a critical cash crunch in 2017. What started as a last-ditch...

The Small Jar With a Big Legacy

In this entry, Hank shares how a single Amazon product, the 60-serving “small jar”, helped Nature’s Wild Berry survive a critical cash crunch in 2017. What started as a last-ditch...

Drawing From The Tablet Playbook

Drawing From The Tablet Playbook

In this chapter of Nature’s Wild Berry’s journey, Hank reflects on their failed attempt to drive traffic through their homemade WooCommerce site. Despite avoiding Amazon due to cost and principle,...

Drawing From The Tablet Playbook

In this chapter of Nature’s Wild Berry’s journey, Hank reflects on their failed attempt to drive traffic through their homemade WooCommerce site. Despite avoiding Amazon due to cost and principle,...

Pivoting IS the Plan

Pivoting IS the Plan

After failing to gain traction in food service, the founders of Nature’s Wild Berry pivoted to influencer marketing without even having a website. They built one from scratch and began...

Pivoting IS the Plan

After failing to gain traction in food service, the founders of Nature’s Wild Berry pivoted to influencer marketing without even having a website. They built one from scratch and began...

A Vayner Strategic Shift

A Vayner Strategic Shift

In early 2017, Nature’s Wild Berry was struggling to gain traction in food service. That changed after a pivotal meeting with VaynerMedia’s Chief Creative Officer, Steve Babcock. This post shares...

A Vayner Strategic Shift

In early 2017, Nature’s Wild Berry was struggling to gain traction in food service. That changed after a pivotal meeting with VaynerMedia’s Chief Creative Officer, Steve Babcock. This post shares...

Sweet Talkin’ Door to Door

Sweet Talkin’ Door to Door

This week, Hank hits the streets—literally. With no e-commerce strategy and no sales to show, he and Juliano go door to door pitching their novel miracle berry to every smoothie...

Sweet Talkin’ Door to Door

This week, Hank hits the streets—literally. With no e-commerce strategy and no sales to show, he and Juliano go door to door pitching their novel miracle berry to every smoothie...