News

West Coast, Berry Toast

West Coast, Berry Toast

Hank reflects on a key meeting with their miracle berry supplier, who introduced a new berry form. While innovative, it didn’t align with their mission to keep the berry affordable....

West Coast, Berry Toast

Hank reflects on a key meeting with their miracle berry supplier, who introduced a new berry form. While innovative, it didn’t align with their mission to keep the berry affordable....

Rooted in the Right Supply

Rooted in the Right Supply

Nature’s Wild Berry is gaining momentum thanks to viral moments and loyal support on the supply side. In this week’s blog, Hank reflects on the role their berry supplier played...

Rooted in the Right Supply

Nature’s Wild Berry is gaining momentum thanks to viral moments and loyal support on the supply side. In this week’s blog, Hank reflects on the role their berry supplier played...

Time to Thank TikTok

Time to Thank TikTok

Hank shares how back-to-back viral moments on YouTube and TikTok revealed the true power of influencer-driven growth. He reflects on customer loyalty, the urgency to scale and how mulberries transformed...

Time to Thank TikTok

Hank shares how back-to-back viral moments on YouTube and TikTok revealed the true power of influencer-driven growth. He reflects on customer loyalty, the urgency to scale and how mulberries transformed...

The Sound of Silence

The Sound of Silence

After SAS ASMR’s reaction video featuring Nature’s Wild Berry went viral, the company sold out again. Hank reflects on the pressure to stay stocked and shares a juicy cantaloupe flavor...

The Sound of Silence

After SAS ASMR’s reaction video featuring Nature’s Wild Berry went viral, the company sold out again. Hank reflects on the pressure to stay stocked and shares a juicy cantaloupe flavor...

Chumming Without Bait

Chumming Without Bait

Hank recalls applying to Shark Tank too early, driven by fear of missing out. He wraps with a dragon fruit flavor test that turns tropical into candy-sweet. Hidden within is...

Chumming Without Bait

Hank recalls applying to Shark Tank too early, driven by fear of missing out. He wraps with a dragon fruit flavor test that turns tropical into candy-sweet. Hidden within is...

The Too Early Wake-Up Call

The Too Early Wake-Up Call

Hank reflects on Amazon Accelerator’s early valuation of his startup, explains how Walmart became the next marketplace and shares a flavor experiment turning papaya into tropical candy.

The Too Early Wake-Up Call

Hank reflects on Amazon Accelerator’s early valuation of his startup, explains how Walmart became the next marketplace and shares a flavor experiment turning papaya into tropical candy.