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The Too Early Wake-Up Call

The Too Early Wake-Up Call

Hank reflects on Amazon Accelerator’s early valuation of his startup, explains how Walmart became the next marketplace and shares a flavor experiment turning papaya into tropical candy.

The Too Early Wake-Up Call

Hank reflects on Amazon Accelerator’s early valuation of his startup, explains how Walmart became the next marketplace and shares a flavor experiment turning papaya into tropical candy.

Accelerating in the Wrong Direction

Accelerating in the Wrong Direction

When Amazon ended Vendor Express, Hank and Juliano got invited to the Accelerator but the offer wasn’t right. They walked away and share the lesson along with a new flavor...

Accelerating in the Wrong Direction

When Amazon ended Vendor Express, Hank and Juliano got invited to the Accelerator but the offer wasn’t right. They walked away and share the lesson along with a new flavor...

Navigating Amazon Without Any MAP

Navigating Amazon Without Any MAP

Hank shares how Vendor Express seemed like a win until Amazon’s pricing model flipped it on its head. The post blends hard startup lessons with sweet flavor tests and ends...

Navigating Amazon Without Any MAP

Hank shares how Vendor Express seemed like a win until Amazon’s pricing model flipped it on its head. The post blends hard startup lessons with sweet flavor tests and ends...

Humble Pie Ain't So Sweet

Humble Pie Ain't So Sweet

Nature’s Wild Berry thought they beat the hijacker until the hijacker got even. In this post Hank shares how a win turned costly and how the team aimed to correct...

Humble Pie Ain't So Sweet

Nature’s Wild Berry thought they beat the hijacker until the hijacker got even. In this post Hank shares how a win turned costly and how the team aimed to correct...

Hijackers Hate Receipts

Hijackers Hate Receipts

Hank battled a rogue seller hijacking their Amazon listing. After failed attempts to catch them, he enlisted a friend to secure proof. Teaming up with Australian growers facing a similar...

Hijackers Hate Receipts

Hank battled a rogue seller hijacking their Amazon listing. After failed attempts to catch them, he enlisted a friend to secure proof. Teaming up with Australian growers facing a similar...

The Swiss Switch

The Swiss Switch

This week’s blog uncovers a case of Amazon hijacking where customers received counterfeit Nature's Wild Berry from a third-party seller pretending to be NWB. Despite trademark protection through Brand Registry,...

The Swiss Switch

This week’s blog uncovers a case of Amazon hijacking where customers received counterfeit Nature's Wild Berry from a third-party seller pretending to be NWB. Despite trademark protection through Brand Registry,...