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Cheap Ain’t Easy

Cheap Ain’t Easy

In this post, Hank shares the painful reality of launching Nature’s Wild Berry—how despite creating a revolutionary product, early sales were nearly nonexistent. What he expected to be a quick...

Cheap Ain’t Easy

In this post, Hank shares the painful reality of launching Nature’s Wild Berry—how despite creating a revolutionary product, early sales were nearly nonexistent. What he expected to be a quick...

Pack It All or Nothing

Pack It All or Nothing

When Hank’s miracle berry product came in too light to register on traditional CPG scales, he and Juliano found a clever fix—switching to pharmaceutical-grade milligram precision. With the hiccup solved,...

Pack It All or Nothing

When Hank’s miracle berry product came in too light to register on traditional CPG scales, he and Juliano found a clever fix—switching to pharmaceutical-grade milligram precision. With the hiccup solved,...

Weighing Our Chances

Weighing Our Chances

In this chapter, Hank shares how Nature’s Wild Berry found its first co-packing partner after a tireless search—only to hit an unexpected hurdle when their product didn’t register on the...

Weighing Our Chances

In this chapter, Hank shares how Nature’s Wild Berry found its first co-packing partner after a tireless search—only to hit an unexpected hurdle when their product didn’t register on the...

Flyin’ Freeze-Dried…Finally

Flyin’ Freeze-Dried…Finally

In “Flyin’ Freeze-Dried…Finally,” Hank Watt recounts the chaos and close calls of launching miracle berry production in Florida. From a ripped shipping box to overheating machines and a ticking clock,...

Flyin’ Freeze-Dried…Finally

In “Flyin’ Freeze-Dried…Finally,” Hank Watt recounts the chaos and close calls of launching miracle berry production in Florida. From a ripped shipping box to overheating machines and a ticking clock,...

Insuring the Impossible

Insuring the Impossible

In this week’s blog, Hank Watt shares how hurricane fears collided with freeze-dryer excitement as he bet big on preserving miracle berries in storm-prone Florida. With insurance companies fleeing the...

Insuring the Impossible

In this week’s blog, Hank Watt shares how hurricane fears collided with freeze-dryer excitement as he bet big on preserving miracle berries in storm-prone Florida. With insurance companies fleeing the...

Forecast: 100% Chance of Risk

Forecast: 100% Chance of Risk

In Blog #11, Hank Watt takes readers deep into the Florida leg of the Nature’s Wild Berry journey—where a daily rainstorms, a looming hurricane season and a new food processing...

Forecast: 100% Chance of Risk

In Blog #11, Hank Watt takes readers deep into the Florida leg of the Nature’s Wild Berry journey—where a daily rainstorms, a looming hurricane season and a new food processing...